Mission：
For users: Serve customers attentively and make human life colorful.
For employees: Create development space, enhance employee value, and improve the quality of work and life.
For the society: Promote the healthy development of the cause and serve the progress of social civilization.

Business philosophy：
Honest! Be realistic! Innovation! Efficient! responsibility!

Moral principle：
It is better to lose money than to lose credibility; Be a clean person and act with integrity;
Strive for excellence in work, treat people sincerely and pragmatically; All businesses, big or small, are treated equally;

Corporate style:
Serious, responsible, strict, proactive and efficient
Seriously: keep improving and ask questions
Responsible: Have the courage to take responsibility and be responsible to the end
Strict: strict management, strict rewards and punishments. Strictly discipline yourself, strictly discipline people, strictly follow the work process, and strictly reward and punish.
Proactive: take the initiative to accept tasks, take the initiative to take responsibility, discover problems, and improve.
Efficient: Clear work plan and quick response. After doing today's things, leave room for tomorrow.